Victoriano Manteiga, the legendary founder and editor of La Gaceta, sailed to Tampa from Cuba in 1913, and went to work in the Morgan Cigar Factory in West Tampa as a reader (lector). Readers held a special place in the cigar industry , a practice which originated in Cuba before the advent of radio.
Readers would sit on a raised platform (tribuna) and read a wide variety of materials to the cigar workers busy at their
workbenches. It is interesting to note that they were called 'readers' and not 'lecturers.' This was partly because the reader would not select what was to be read--the cigar workers did. Topics read included novels, plays, political publications, local, National and international news,and proved educational for reader and listener alike.